Strategic Planning Essay Example | Topics and Well Written Essays - 1500 words

Strategic Planning - Essay Example The company or venture is then responsible for devising strategies in order to implement these goals and fulfill these processes. Strategies include marketing, finances, management, administration, and other areas of business. Pre-planning and market research is essential in the planning process as slight imperfections or the onslaught of unforeseen events may cause a business plan to fail. Businesses devising strategies must consider the strategies of competitors and must mould their strategies in comparison to the competition. They must also plan for emergencies or unforeseen events that may affect their business strategy. Each business or venture is different and has various purposes for existence. Some organizations are nonprofit organizations which focus on community and social welfare instead of economical prosperity. Some ventures are service oriented will others are focused upon selling or manufacturing a product (Bryson, 1988, pp.73-74). A particular type of business that is prevalent in society today is the event management business, which focuses upon providing a service to people who want to organize an event which can range from a birthday party, to an exhibition, or a wedding. Some event management companies focus upon certain areas of specialty such as weddings or concerts while others may focus on business oriented events such as exhibitions or opening days. However, event management companies must engage in very precise and well structured strategic management processes in order to make their business successful, as the main focus of their business is based upon planning itself (Averrett and Swamidass, 1989, pp. 656-657). An event management company based in the United Kingdom is Penguins Event Production and Logistics. The company is located on the London outskirts in Windsor, Berkshire and is focused upon providing its customers with solutions to all their event management needs. The company seeks to not only provide customers with management services to handle their events but also provides a wide variety of extensive services such as audio visual services, logistics, and communication solutions for their customers. It has strategically positioned itself as a multi-tiered company in the service sector who can cater to multiple event management needs instead of only catering to one target market. The company aims to cater to the corporate management sector and provide solutions to all management needs and/or services. While it has strategically positioned itself as an event management company catering to the corporate sector, it targets several niche groups of customers pertaining to their individual needs whether they are audio visual aids, communication solutions, or management for events. The company focuses on the core services mentioned above but also claims to cater to other solutions upon request. As the company has been in the field for a long time, they claim to be able to cater to every need that a customer ma y have and offers the professional help of project managers to coordinate the tasks and activities related to corporate events. The company seeks to enable a customer to manage his time, skills, and resources, effectively in order to make his/her events

Why Corporate Income Tax Should Be Abolished Essay

Why Corporate Income Tax Should Be Abolished - Essay Example This would make the conditions of doing business in the country more friendly. As a result, foreign investors would flock the country in pursuit of the American dream. The main aim of the corporate income tax is to make sure that corporations too have a role to play in nation building by paying tax. The government provides the corporations with a good environment to do business and in order to support this; the government uses a substantial amount of funds. Therefore, the corporations should pay tax to ensure that the government is able to provide them with such services that enable them to be profitable. As much as the corporate income tax stands at 35%, some corporations have found ways to bring this number down to around 12%. This is has been made possible through the introduction of tax refunds. Wealthy individuals will also find ways to incorporate their wealth to their corporations’ wealth. This would mean that the government would lose more revenue. The author states that at some point in history when the personal income tax become high, wealthy individuals incorporated their wealth to that of their corporations in order to pay the much lower corporate income tax. If the corporate tax was to be scrapped off, it should be done in well calculated move. The benefits and the costs should be considered both in the long run and the short run. All the loopholes should then be closed to ensure people don’t take advantage of this as a way to avoid paying taxes. Such a move would spell danger to the American economy.